--- title: "Mercury 97: a website for an events agency | Nimblesoft" description: "The website we made for Mercury 97, an events agency in Bulgaria, to tell its story and invite people to plan an event." url: https://nimblesoft.co/portfolio/mercury-events/ language: en --- # Mercury 97: a website for an events agency The website we made for Mercury 97, an events agency in Bulgaria, to tell its story and invite people to plan an event. Mercury 97, an events agency in Bulgaria. We made a website that tells their story and invites people to plan their own event. Mercury 97 plans and runs events in Bulgaria. Their old website did not show their character or how they tell a story through an event. We built a site that does, and makes it easy to start planning. A site without their character The old website did not capture who they are or the kind of events they create. A site that tells their story Bold visuals, clear services and gentle calls to plan an event, on a fast site that works on every device. Show who they are Copy and visuals in their own voice Their range of events shown clearly Easy navigation to every service Clear invitations to plan an event Fast loading on every device Meetings to understand the brand, the audience and the goals for the site. Content, site structure and the visual direction. Layouts and motion that carry their style on every screen. A fast site with search optimisation and the same experience on every browser. Testing, a handover for the team and support after launch. 5 main pages, 5 featured events, 2 languages Mercury 97 plans and runs conferences, government and diplomatic events, festivals and incentive trips in Bulgaria. We built their new website in English and Bulgarian. It tells their story through their own events and invites visitors to plan one. Their old website did not show their character or the kind of events they create. Mercury 97 needed a site that tells their story and makes it easy to start planning an event. We started with meetings about the brand, the audience and the goals, then planned the content, the structure and the look. We built the site on WordPress and Elementor, with motion in their style, search optimisation and fast loading on every device. The site now shows five signature events, three areas of work and the team behind them, in English and Bulgarian. A button to launch an event sits next to every step of their approach, so a visitor can start planning from any point. The home page opens with their line, Your Concept: Our Vision, and a button to meet the team. Below it sit their best events, the three areas they work in and their approach in three steps: plan, design and execute. Each step ends with a button to launch an event. The portfolio sorts events by type: concerts, conferences, exhibitions, festivals and incentive trips. Each event, from European Maritime Day to the Rose Festival, has its own page. The services page covers conferences, government and diplomatic events, and lists what the team handles at each stage. The about page introduces the four people behind the agency and the organisations they belong to. The contact page gives the email, the phone and a map of the Sofia office. Every page has a Bulgarian version and a newsletter sign-up at the foot. Home: their line and a way in Portfolio: events sorted by type Services: conferences and diplomatic events About: their journey and the team Contact: email, phone and the office map