Brill Law Group's Digital Presence toImprovement
Brill Law Group, led by attorney Dan Brill, needed a strong online presence to reach and assist more clients seeking legal services. With no existing website, they required a platform that would establish their credibility and make it easy for potential clients to connect. We partnered with them to build a website from scratch that not only looks professional but also functions as a powerful tool for client acquisition.
No Online Footprint
Without a website, Brill Law Group was missing out on reaching potential clients who search for legal services online. They needed a digital platform that would effectively showcase their expertise and make it easy for clients to get in touch.
Creating a Powerful Online Presence
We developed a brand-new website that not only looks professional but is also optimized for search engines. By integrating lead generation tools and setting up email automation, we ensured that Brill Law Group could connect with clients efficiently.
OLD
NEW
Crafting A Vision.
Our goal was to create a website that would serve as a reliable source of information for potential clients and encourage them to reach out. We focused on designing a site that is easy to navigate, provides valuable resources, and streamlines the process of booking a consultation.
GOAL 1:
Establish
We aimed to launch Brill Law Group's digital footprint to reach a wider audience.
- Develop a professional website using WordPress and Elementor PRO
- Create engaging content that highlights their legal expertise
- Optimize the site for search engines to increase visibility
GOAL 2:
Engage
Our goal was to implement tools that would convert visitors into potential clients.
- Set up a questionnaire funnel with forms and 'Book a Call' CTAs
- Integrate lead magnets like an informative e-book
- Implement email automation using ActiveCampaign for follow-up
GOAL 3:
Optimize
We wanted to ensure Brill Law Group appeared at the top of search results for relevant keywords.
- Conduct keyword research targeting "Brill Law Group" and "Dan Brill lawyer"
- Optimize on-page SEO elements like meta tags and headings
- Achieve first-place rankings on Google within 30 days
So, how we do it?
The process
05
Discovery
Understanding Their Needs
We began by learning about Brill Law Group's services and target audience to tailor the website accordingly. This foundational step ensured that the site would meet their specific needs and appeal to potential clients.
- Met with Dan Brill to discuss goals and expectations
- Identified key services and areas of expertise
- Analyzed the competitive landscape in legal services
Planning
Planning the Website
We crafted a comprehensive plan to build a user-friendly website that aligns with their objectives. This involved careful planning of the site's structure and the lead generation strategies we would implement
- Created a site map outlining essential pages
- Designed wireframes using FIGMA for layout planning
- Determined the best methods to encourage visitor engagement
Creation
Designing and Building
Our team developed the website using WordPress and Elementor PRO, focusing on both aesthetics and functionality. We wanted to ensure that visitors have a seamless experience while navigating the site.
- Built custom pages with Elementor PRO for a professional look
- Ensured responsive design for all devices
- Integrated a questionnaire funnel and 'Book a Call' CTAs
Engage
Implementing Lead Generation
We set up effective tools to capture leads and nurture them through automated email sequences. This helps Brill Law Group stay connected with potential clients who have shown interest.
- Created an e-book as a lead magnet to encourage sign-ups
- Integrated forms connected to ActiveCampaign for email automation
- Set up automated email sequences to follow up with leads
Optimize
Optimizing for Search Engines
We focused on SEO strategies to ensure the website ranks highly on Google, making it easier for potential clients to find Brill Law Group online.
- Optimized site content with targeted keywords
- Improved site speed and performance
- Achieved first-place rankings for "Brill Law Group" and "Dan Brill lawyer" within 30 days
The Results?
AN ABSOLUTE SUCCESS
>110
Bookings
+33%
Organic Traffic
+68%
Email Engagement
Ready to Turn Visitors into Customers?
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