Upgrading 8Squad's
Online Platform forBetter Engagement
8Squad, a forward-thinking technology consultancy specializing in Salesforce solutions, realized their website wasn't effectively showcasing their expertise or connecting with potential clients. They needed help transforming their online presence into a powerful tool for growth.
Outdated Website
8Squad's old website was dated and lacked the features needed to highlight their innovative services.
A Fresh Online Start
The new site features a modern look, easy navigation, and engaging content that clearly showcases their expertise in Salesforce solutions.
OLD
NEW
Crafting A Vision.
Our goal was straightforward: create a website that not only looks great but also works effectively for 8Squad. We aimed to improve user experience, make their services clear, and help generate quality leads.
GOAL 1:
Show Their Expertise
We wanted to position 8Squad as leaders in their field by highlighting their skills and successful projects.
- Develop case studies that demonstrate real results
- Highlight team skills and certifications
- Create detailed pages for each of their services
GOAL 2:
Improve Engaging
We aimed to make the site interactive to keep visitors interested and encourage them to take action.
- Add features like sliders and animations
- Improve site speed for a better user experience
- Include clear and compelling calls to action
GOAL 3:
Generate More Leads
We designed the site to turn visitors into potential clients by strategically placing elements that encourage contact.
- Add contact forms on key pages
- Offer valuable content like whitepapers in exchange for contact info
- Integrate CRM tools for efficient lead management
So, how we do it?
The process
05
Discovery
Understanding Their Needs
We started by getting to know 8Squad's goals and analyzing their current online presence.
- Talked with key team members to align on objectives
- Reviewed website analytics for user behavior insights
- Checked out competitor websites to understand industry standards
Software Used:
- Google Analytics for performance insights
- SEMrush for competitor analysis
Planning
Planning the Project
We created a clear plan to achieve the desired results.
- Developed a detailed project roadmap
- Created user profiles to tailor content
- Mapped out the site structure for easy navigation
Software Used:
- Trello for project management
- Lucidchart for site mapping
Creation
Design and Build
Our team crafted a website that's both visually appealing and easy to use.
- Designed mockups using Adobe XD
- Built the site on WordPress for flexibility
- Customized pages with Elementor Pro
Software Used:
- Adobe Photoshop for graphics
- Elementor Pro for design customization
Optimization
Creating Content and Optimizing for Search
We developed engaging content and made sure the site could be easily found on search engines.
- Wrote clear, persuasive copy highlighting 8Squad's strengths
- Implemented SEO best practices using Yoast SEO
- Added meta tags and descriptive text for images
Software Used:
- Ahrefs for keyword research
- Grammarly for polishing the content
Launch
Testing and Launching
Before going live, we ensured everything worked perfectly and trained the 8Squad team on how to manage the site.
- Tested the site across devices using BrowserStack
- Fixed any issues and optimized performance
- Provided training sessions for their team
Software Used:
- Google PageSpeed Insights for performance testing
- Zoom for virtual training
The Results?
AN ABSOLUTE SUCCESS
>250
Bookings
+68%
Organic Traffic
+21%
Email Engagement
Ready to Turn Visitors into Customers?
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