A castle
In need of
Digital Makeover
Copsa.bg, a premium winery and hotel, needed a website that reflected their high standards and luxurious offerings. Their previous site was slow, outdated, and didn’t capture the essence of their brand. Our goal was to redesign their website to enhance performance, elevate the user experience, and position Copsa for future growth.
Slow, Outdated, Inefficient
Copsa.bg's old site was slow, outdated, and lacked the functionality needed to represent their premium brand
Fast, Elegant, Optimized
The new site is fast, visually stunning, and fully optimized to deliver a seamless user experience and drive growth.
Before
After
Crafting A Vision.
Our goal for Copsa.bg was to create a digital experience that showcases their premium winery and hotel with elegance and drives measurable results. By integrating custom design, seamless user journeys, and robust performance optimization, we ensured the website scales with their business, boosting traffic, engagement, and conversions
GOAL 1:
A Fresh Look
We wanted to bring the elegance and charm of Copsa’s castle hotel and winery into their website. Our focus was on:
- Using high-quality visuals that showcase the beauty of the hotel and wines.
- Creating a clean, modern design that feels premium but approachable.
- Reflecting the rich history and tradition of the Copsa brand in every detail.
GOAL 2:
Easy to Use Website
Our goal was to make it easy for visitors to explore the site and take action. We achieved this by:
- Streamlining the navigation for easy access to all key sections.
- Designing user-friendly paths for booking rooms and exploring wines.
- Ensuring every part of the website worked perfectly on all devices.
GOAL 3:
Speed, SEO, and Growth
To ensure the website worked fast and grew Copsa’s visibility, we focused on:
- Optimizing the site for fast load times and smooth performance.
- Improving SEO to increase traffic and help Copsa rank higher on search engines.
- Ensuring the site could scale and grow with the brand’s needs.
So, how we do it?
The process
05
Design
Make your business visible online.
Our design phase focused on creating a custom look that captured the elegance of Copsa’s castle and winery. We used tools like Adobe XD and Figma to craft layouts and wireframes, ensuring that the final website conveyed a premium and luxurious feel while being highly functional.
- Designed with Figma for sleek visuals and user flow.
- Custom imagery highlighting the stunning castle and vineyards.
- Focused on a clean, easy-to-navigate layout.
Development
Developing on WordPress
The site was developed using WordPress with Elementor Pro, ensuring a fully customizable, responsive website that Copsa could easily manage and update. This build allowed for flexibility and seamless integration of all design elements.
- Built with WordPress for easy content management.
- Elementor Pro used for custom design and responsiveness.
- Fully optimized for desktop, tablet, and mobile devices.
Optimize
Performance and Speed Optimization
To ensure top-tier performance, we optimized the site using tools like Google Core Web Vitals and implemented caching for faster load times. We also compressed images and minified code to enhance speed without sacrificing quality.
- Implemented Google Core Web Vitals for speed improvements.
- Image compression and lazy loading for faster load times.
- Integrated Caching Plugin for performance optimization and caching.
Automate
Automating Customer Engagement with Klaviyo
We integrated Klaviyo for automated email marketing, allowing Copsa to engage guests and customers with personalized email sequences. This helped streamline communications and promote their hotel and wine offerings more effectively.
- Set up automated email campaigns using Klaviyo.
- Personalized messaging for different customer segments.
- Automated follow-ups for bookings and inquiries.
Scale
Scaling for Growth with SEO
With scalability in mind, we implemented an SEO strategy using tools like SEMrush and Yoast SEO. This ensured Copsa could increase their search visibility over time, drawing in more organic traffic and expanding their online presence.
- Optimized site structure with Yoast SEO.
- Conducted in-depth keyword research with SEMrush.
- Created a scalable foundation for future growth and updates.
The Results?
AN ABSOLUTE SUCCESS
33%
Bookings Increase
+72%
Organic Traffic
1000+
Wine Bottles sold
Ready to Turn Visitors into Customers?
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