Bridging Remote and In- Office Culters
CultureGene, led by Brett Putter in the United Kingdom, helps leaders develop sustainable hybrid work cultures. With remote work becoming the norm, many leaders worry that their organization's culture might weaken. Brett developed a new hybrid operating system to bridge this gap, but their website wasn't effectively communicating this mission or engaging their audience.
An Ineffective Website
CultureGene's previous website didn't reflect their innovative approach to hybrid work cultures. It was difficult to navigate and didn't engage visitors, leading to lost opportunities to connect with leaders seeking their expertise.
An Intuitive Online Experience
We collaborated with CultureGene to redesign their website with a focus on simplicity and user-friendliness. The new site allows visitors to easily find information and understand how CultureGene can help them strengthen their organization's culture.
OLD
NEW
Crafting A Vision.
Our goal was to build a website that feels familiar and easy to use from the first click. We wanted visitors to effortlessly navigate through the site, find the resources they need, and feel encouraged to engage further without frustration.
GOAL 1:
Simplify
We aimed to simplify the user experience to make the website intuitive and easy to navigate.
- Designed clear menus and navigation paths
- Created a layout that guides visitors naturally through the content
- Reduced clutter to highlight key information
GOAL 2:
Engage
We wanted to engage visitors by showcasing CultureGene's expertise in hybrid work cultures.
- Developed compelling content that addresses leaders' concerns
- Used visuals and multimedia to illustrate ideas
- Integrated interactive elements to encourage exploration
GOAL 3:
Connect
Our goal was to encourage visitors to connect with CultureGene, whether by signing up for a webinar or reaching out for more information.
- Implemented clear calls to action throughout the site
- Integrated lead generation tools like contact forms and signup options
- Connected the site with sales funnels to nurture leads
So, how we do it?
The process
05
Analyze
Understanding the Challenge
We started by analyzing CultureGene's existing website to identify areas needing improvement. Understanding user behavior and site performance was crucial to our approach.
- Reviewed site analytics to understand how visitors were interacting with the site
- Identified pages with high exit rates and navigation issues
- Consulted with CultureGene to understand their goals and audience
Plan
Planning the Solution
Next, we planned a new website structure focused on creating an intuitive and engaging experience that would feel familiar to users from the first few clicks.
- Developed site maps and wireframes using Adobe XD
- Defined user journeys to ensure smooth navigation
- Collaborated closely with CultureGene to align on content and messaging
Design
Designing the Experience
Our design team crafted a clean and modern website using WebFlow, ensuring it was responsive, easy to use, and fast.
- Built the site with WebFlow for flexibility and ease of updates
- Ensured responsive design for desktops, tablets, and mobile devices
- Optimized images and code to improve load times and performance
Intergrate
Integrating Powerful Tools
We integrated powerful tools like ClickFunnels and WebinarJam to enhance the site's functionality, enabling seamless sales funnels and engaging webinars.
- Set up ClickFunnels to create effective sales funnels that guide visitors toward taking action
- Integrated WebinarJam to host interactive webinars, reducing bounce rates and fostering connections
- Connected lead capture forms to CultureGene's CRM for efficient follow-up
Launch
Launching and Training
Finally, we thoroughly launched the website and provided training, giving CultureGene a platform that effectively bridges the gap between in-office and remote work cultures.
- Conducted cross-browser and device testing to ensure a consistent experience
- Verified that all integrations and functionalities worked smoothly
- Trained the CultureGene team on managing and updating their new site
The Results?
AN ABSOLUTE SUCCESS
>91
Bookings
+27%
Organic Traffic
+77%
Email Engagement
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