Bringing Relic Hunter intothe Digital Age
Relic Hunter, a distributor of metal detectors, coils, and pulse inductions, was facing challenges with an outdated website that lacked SEO and struggled with low sales. Our goal was to modernize their online presence by creating a more user-friendly design and implementing SEO strategies to drive traffic and increase sales.
Outdated Website and Low Visibility
Relic Hunter's old website was slow, lacked SEO, and struggled to convert visitors into sales.
A Modern, Optimized Website
We redesigned the site with a sleek, responsive layout and implemented strong SEO strategies, boosting traffic and sales.
OLD
NEW
Crafting A Vision.
Our goal for Relic Hunter was to modernize their website, making it a powerful tool for both showcasing their products and driving measurable business growth. By combining a clean design, enhanced user journeys, and strong performance optimizations, we set out to improve their visibility, engage customers, and ultimately increase sales.
GOAL 1:
Improve User Experience
We wanted to make sure the website was easy to navigate and visually appealing to potential customers.
- Simplified navigation for smoother product browsing
- Enhanced mobile responsiveness
GOAL 2:
Boost Online Visibility
We focused on SEO to ensure Relic Hunter’s website ranked higher on search engines, attracting more organic traffic.
- Implemented comprehensive SEO strategies
- Optimized content to target relevant search terms
GOAL 3:
Conversions and Sales
Our goal was to turn more website visitors into customers, optimizing the website for better conversion rates.
- Designed a streamlined checkout process
- Added clear calls-to-action to guide users toward purchases
So, how we do it?
The process
05
Design
Creating a User-Centric Design
Our goal was to design a website that not only looked modern but also ensured a seamless experience for users. We focused on intuitive navigation and responsive design to enhance customer engagement and ease of use.
- Designed wireframes and mockups using Figma
- Focused on responsive layouts for a flawless experience on mobile and desktop
- Highlighted key product categories with clean, user-friendly navigation
Development
Building with Shopify
Using Shopify as the platform, we ensured the website was stable, easy to manage, and scalable for future growth. We built an efficient eCommerce solution, streamlining the shopping experience.
- Developed the site using Shopify, leveraging its flexibility for eCommerce
- Integrated advanced features like product filtering and secure payment gateways
- Used Shopify’s built-in tools to optimize performance and security
SEO
Boosting Visibility with Strategic SEO
To help Relic Hunter rank higher and attract more traffic, we implemented a comprehensive SEO strategy, focusing on keyword optimization, content structure, and performance enhancements.
- Conducted keyword research using SEMrush to target relevant search terms
- Optimized product descriptions, meta titles, and alt tags
- Improved site performance by optimizing load speeds and applying SEO best practices
Automation
Engaging Customers with Automated Email Campaigns
We implemented automated email campaigns to nurture leads and keep customers engaged, helping drive repeat purchases and increase overall customer retention.
- Set up automated email flows using ActiveCampaign
- Developed abandoned cart emails and promotional campaigns
- Created segmented email lists for targeted customer outreach
Performance
Ensuring Peak Performance for Growth
After launch, we optimized the website for speed, scalability, and reliability. This ensures the site can handle increased traffic and provide a seamless experience across devices.
- Used Shopify’s performance tools to enhance load times
- Implemented image compression and caching to improve speed
- Monitored site performance and adjusted for peak efficiency
The Results?
AN ABSOLUTE SUCCESS
391+
Monthly Sales
+51%
Organic Traffic
+47%
Email Engagement
Ready to Turn Visitors into Customers?
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