Get named when buyers ask AI.
A course on Skool for owners and marketers. Learn how ChatGPT, Gemini, Perplexity and Claude pick the businesses they name. Then measure where you stand and fix what is in your control.
Who would you recommend for car audio in Sofia?
Three good options. The first is Your business ✓ named
Illustration. Every engine builds its answer in its own way.
Your buyers already ask.
They stopped typing three keywords. They ask a full question and get one answer with a few names in it. The course teaches you to become one of those names.
Three gates. Each one is pointless without the one before.
Three of the eight modules change your website, and they go in this order. Close a gate below and watch where the answer stops.
If the bot that answers live questions can't fetch your page, nothing after this matters. It's the cheapest thing to fix, and the one most often broken without anyone noticing.
Two jobs that are never one number.
Every prompt you track does one of two jobs. They have different goals, so you read them apart.
Brand defenceSomeone who already knows your name
DiscoverySomeone who has never heard of you
Brand defenceA high score. That is the norm, not a win.
DiscoveryZero at the start
Brand defenceAre the facts right, is the tone confident, who stands next to you
DiscoveryDo you appear at all, and who appears instead
Brand defenceA wrong fact or a hedge, not a low percentage
DiscoveryA topic at zero means a page is missing
Brand defenceStructured data for facts, third parties for trust
DiscoveryYour own pages plus mentions on other sites
- One brand topic at 95%
- Seven discovery topics between 0% and 8%
- Average about 14%
That average describes nothing that exists. So the course reports the two columns apart.
In one real project the brand was named first, with a neutral tone. In the same paragraph the model warned that most reviews came from the store itself. High visibility, weak defence.
Eight modules, in the order that works.
Pick a module to see what you will be able to do and how you know you are done.
How AI answers
2 lessons- You will be able to
- Explain how an assistant builds an answer, and sort any prompt into one of the two jobs you are optimising for.
- You know you are done when
- You have two separate prompt lists, and you can say why they are never averaged into one number.
- 1.1How an AI answer is builtAsk two assistants a buyer's question and see which sources decided the answer.
- 1.2The two jobs: brand defence and discoverySort any prompt into brand defence or discovery, and say what success looks like for each.
Access: let the machines in
3 lessons- You will be able to
- Make sure every crawler that brings you citations can reach your site, and that every block you keep is one you chose on purpose. Then check that your key pages are in Google's and Bing's index.
- You know you are done when
- Every live-answer agent and index builder shows Allowed. Your key pages return 200 with visible text to a bot. Search Console shows your key pages on Google.
- 2.1Are the bots allowed in?Check your robots.txt with a free checker, compare the result with the raw file, and sort every block by its purpose.
- 2.2The blockers a browser hidesFetch your own pages as a bot and find out whether a firewall or JavaScript is hiding your content.
- 2.3Are your pages in the index?Connect Google Search Console and Bing Webmaster Tools, check that your key pages are in both indexes, and tell Bing about new pages fast.
Structured data: tell the machine what you are
3 lessons- You will be able to
- Describe your brand, your products and your top questions in machine-readable form, so the model quotes facts instead of guessing at them.
- You know you are done when
- Organization and one Product pass the Rich Results Test, and one FAQPage passes the Schema.org validator, all with no errors.
- 3.1Organization: your company recordPublish a complete Organization record with sameAs in the plugin that already writes it, then confirm it in the page source and in a validator.
- 3.2Product: so the product itself gets quotedCheck or publish Product markup with price, currency, availability and brand, and confirm the validator reads the same price the page shows.
- 3.3FAQ: answers the model can quote directlyPublish five FAQ pairs whose questions match the buyer questions on your lists word for word, and validate them.
Choosing what to track
2 lessons- You will be able to
- Build a frozen prompt set, split by job, that you can still compare with itself in six months.
- You know you are done when
- About forty prompts across eight topics, dated, split into defence and discovery, with your competitors named.
- 4.1Building the two listsWrite eight topics for your business and label each one as defence or discovery.
- 4.2Deriving the prompts, then freezing themDerive about five prompts per topic from real business context, then freeze the set with today's date.
Measuring it
3 lessons- You will be able to
- Run a live baseline that refreshes daily, and read brand defence and discovery separately.
- You know you are done when
- The project has completed its first daily crawl. You have written down three wrong facts or hedges, and three discovery targets.
- 5.1Setting up the projectSet up a project with a crawl size you can predict, and know when its results refresh.
- 5.2Reading brand defenceSeparate wrong facts from hedges in your branded answers, and send each one to the place that fixes it.
- 5.3Reading discoveryName who currently owns your weakest topic, and which third-party sources decided it.
Your own pages
4 lessons- You will be able to
- Give each kind of buyer question a page on your site that answers it: product pages, category pages, and articles and comparisons for the questions buyers ask before they choose.
- You know you are done when
- One product page and one category page rebuilt to answer, one answer-first article and one comparison page, all live.
- 6.1Product pages that answerRebuild one product page so an assistant can quote its price, stock, specs and use without guessing.
- 6.2Category and shop pagesRebuild one category page so it answers which one do I need, and where do I get it, before the product grid.
- 6.3The answer-first articlePublish one article that answers a question buyers ask before they choose, with the answer in its first sixty words and every claim backed.
- 6.4The comparison pagePublish a comparison page that names real alternatives and admits where you lose.
What others say about you
2 lessons- You will be able to
- Get named on the sites assistants read about your category, such as review platforms, directories, forums and videos, honestly and under your own name.
- You know you are done when
- One review channel claimed and filled, and one honest reply or video where your buyers already ask.
- 7.1The trust you do not ownOpen one real review channel and approach one third-party list or forum in your niche.
- 7.2Reddit and YouTubeFind the threads and videos assistants cite for your questions, and show up there honestly under your own name.
The monthly loop
2 lessons · Back to the start each month- You will be able to
- Turn the work into a monthly habit with numbers attached. Log how often assistants name you and what visits, leads and orders they send.
- You know you are done when
- A recurring reminder, a logged baseline and one named fix chosen for next month. Last month's AI visits, leads and orders are written down, even if they are zero.
- 8.1The monthly reviewRead a month of daily crawls as a trend and pick one fix for next month.
- 8.2What AI sends youCount the visits, leads and orders that AI assistants sent you last month, and log them next to your visibility numbers.
The course comes with its own workbook.
Every member gets one offline HTML file. It walks you through the course step by step and keeps your progress. It holds the worksheets, the ready prompts, the self-checks and your printable plan. Its AI tutor mode lets you learn with ChatGPT or Claude.
- 8modules
- 21lessons
- 140min of reading
- 26ready prompts
- 37templates and guides
And people, not only a file.In Skool and in the Academy we help you personally. Post the step where you are stuck.
The start page. Your progress sits on the left, and three numbered steps take you to lesson 1.
Real screens of the member file, filled in with the course's example project.
One real business, start to finish.
Every example and screenshot in the lessons comes from one real client project, a building materials supplier in the Greater Toronto Area. You see what we changed on its site and what the AI answers did next.
The block a browser hides
From lesson 2.2. The site looked fine in a browser. Perplexity did not name the business.
$ GET / Browser 200 OK PerplexityBot not checked yet Answer business not named
The setup in the examples
- WordPressThe website. Every fix goes through a plugin, so nothing is coded by hand.
- WooCommerceThe product catalogue. It writes the product data you check in lesson 3.2.
- Yoast SEOIt edits robots.txt and writes the company record from lesson 3.1.
- CloudflareIts AI Crawl Control shows which AI bots visit and lets you allow or block each one.
Your setup can be different. The ideas and the checks are the same on any platform. Only the clicks change. On Shopify we recommend the Smart SEO app. See the project →
Meet Echod.
Echod is the AI visibility tracker we use. We use it in the course because it asks the assistants your frozen prompts every 24 hours. It records who they name, where you stand and which sources they read. You see it used from module 5.
- Prompts you choose once and freeze
- Mentions on each assistant
- Position inside the answer
- The sources behind each answer
- A daily point, read as a monthly trend
The course teaches the method, not one tool. Any daily tracker that asks the same assistants works the same way.
Example of what a daily tracker shows. A sample brand, not real data, and not Echod's own screen.
| Prompt | ChatGPT | Gemini | Perplexity | Claude | Pos. |
|---|---|---|---|---|---|
| Brand defenceIs Northwind Audio any good? | named | named | named | named | 1.0 |
| Brand defenceNorthwind Audio delivery times | named | named | not named | named | 1.3 |
| DiscoveryBest car audio upgrade without a new head unit | not named | named | not named | not named | 3 |
| DiscoveryWho installs subwoofers in Sofia? | named | not named | named | not named | 2.5 |
| DiscoveryAmplifier or new speakers first? | not named | not named | not named | not named | ×not named |
Is this course for you?
A good fit if
- You run or market a business with a website you can edit.
- You want to know whether AI assistants name you, and why they do or don't.
- You prefer clear steps to theory. Every lesson ends with a task and a check.
- You work on WordPress, WooCommerce, Shopify or anything else. Only the clicks change.
Not for you if
- You want a promised placement. The course gives you a way to measure and the fixes in your control, never a promise.
- You want to write code. Fixes go through plugins and settings, never JSON by hand.
- You want it done for you. Then our AI Visibility service is the better fit.
What you need
- 01A site you can edit
- 02Two AI assistants
- 03A tracking tool, from module 5
How to take it.
- 01
Take the modules in order. The layers depend on each other, and skipping one wastes the next.
- 02
Do one lesson and its task on the same day. The tasks are the course.
- 03
Don't change anything before the Day 0 baseline in module 1. It is the only clean comparison you will ever get.
- 04
After that, make one fix per month. Four half-finished changes give you a flat line and teach you nothing.
Start with Day 0.
Join the Academy on Skool. You get this course, the AI Film Making course and the community, with lessons, files and feedback.
By the end you will know whether AI assistants name your business when buyers ask, why they do or don't, and what to change first.
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