Every sale, traced to its source.
We set up GA4, the Google tags, the Meta pixel and the Conversions API, with consent built in. Then every sale shows where it came from, and you know which euro works.
page_viewgoogle / cpcGA4 ✓Google Ads ✓Meta ✓view_itemTrail shoeGA4 ✓Google Ads ✓Meta ✓add_to_cartSize 43GA4 ✓Google Ads ✓Meta ✓begin_checkout1 itemGA4 ✓Google Ads ✓Meta ✓purchase€89 · order 1042GA4 ✓Google Ads ✓Meta ✓
Follow one sale through the wires.
Flip the switches the way real visitors do: they refuse cookies, they run ad blockers. Then press Buy and see what each platform receives.
Trail shoe€89↑ Buy
A simplified model of how we set it up. The exact setup depends on your store, your banner and your market.
Who gets the credit.
A buyer rarely buys on the first touch. The way you count decides which channel looks good, and where next month's money goes.
- Instagram ad
- Google search
- €Purchase
All the credit goes to the last touch. The email looks like a hero, and the Instagram ad that started it looks useless.
An illustration. With tracking set up, your own reports show the real paths.
What we set up.
One list, checked by placing a real test order before any ad spends.
- Store events from view to purchase
- Revenue and order value that match the store
- Traffic sources you can read and trust
- Conversion actions for sales and leads
- Consent Mode connected to your banner
- Google Ads linked to GA4
- The pixel on every key page
- The Conversions API from the server
- One event ID, so each sale counts once
- Connected to GA4
- Read every week
- Searches and pages you can act on
Tracking before a single euro of ads.
If sales are not counted, nobody can say what works. So this comes first, every time.
- 01Read what fires
We open the store and check every tag that fires today, and what it sends.
- 02Fix and set up
GA4, Google tags, the Meta pixel and the Conversions API, with consent built in.
- 03Place a test order
One real order, followed into GA4, Google Ads and Meta. It must show up in each.
- 04Then the ads
Only now do campaigns start, and they still start paused until you approve them.
- 05Every month
A report in plain words, with sales traced to where they came from.
What you get.
- ✓GA4, Meta and Google tags tied to real sales
- ✓A cookie banner and consent that the tags respect
- ✓A test order checked in every platform
- ✓Reports you can trust when you move budget
- ✓A monthly report in plain words
What we connect.
- Google Analytics 4
- Google Ads
- Meta pixel and Conversions API
- Search Console
- WordPress
- WooCommerce
- Shopify
- Webflow
Where it runs.
Pure AudioAt Pure Audio we look after the store, its product feed and the tracking behind every sale.Read the case →Tracking also sits under the ads we run forGeneral Building MaterialKiddoScapeGetMacun
Each one counts in its own way and sees a different part of the path. We set them up so the gaps are small and known, and we compare with the orders in your store.
We respect it. The tags wait for consent. Google Consent Mode can send cookieless signals, and nothing personal is sent without a yes.
Yes, if you run Meta ads. Blockers and browsers stop part of the pixel. The server signal fills that gap, and one event ID keeps each sale counted once.
No. We first read what fires today. We keep what works and fix what does not.
WordPress and WooCommerce, Shopify and Webflow, among others. The plan is the same, the setup fits the platform.
No. Tracking comes first, checked with a test order. Then the ads, and those still start paused.
Works well with.
Hear from happy customers.
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